Get to know Golf Etc Lakeland.

Golf Etc. Lakeland is a family affair. It is owned and operated by the Millers, golf enthusiasts who know exactly what it takes to fit your game. Not only have they been helping customers get the exact product they need, they have also been helping golfers all across Central Florida take strokes off their scores for the past 5 years.

Through their Custom Fitting process, JJ and Luke have consulted men and women on finding the products that perform better with their body types, unique swings, and styles of play. This experience and knowledge they provide will take your game to another level.

Luke works regularly with many of the local golf pros' clubs, keeping them maintained and repairing damages that come from being on tour. He enjoys spending time with his wife Cassie, and kids, Erin, Eli, and Easton.

JJ coaches golf at Southeastern University, using his experience to help build a powerful collegiate program. Outside of work he spends his time with his wife Cherie, and coaches his two boys', Jake and Nate, travel baseball team.

Jim (Pap) brings business experience and financial balance, serving as the controller. He enjoys nothing more then spending time at Disney with his soon to be seven grandchildren.